01.
Running ads yourself is costly and complex.
Every platform change resets the playbook. Budget burns whether the dashboard makes sense or not.
— Cost
Icingly · 2026
We fill your calendar.
You close the deals.
You don't pay for clicks, impressions or leads. You pay for people sitting in front of you, ready to buy.
$0
Upfront cost
+38%
Avg. conversion uplift
11
Clients served
∞
Cap on appointments
§ 01 Three reasons
Three reasons
your calendar
isn't full.
02.
You'd rather spend time on your craft.
You opened a clinic, a firm, a practice. Not a media-buying agency. Every hour spent A/B-testing is an hour stolen from clients.
— Focus03.
Form leads are cold and unqualified.
A name and an email tell you nothing. Half ghost, a third aren't a fit, the rest take a week of chasing.
— Quality § 02
Qualified appointments,
Qualified appointments,
directly in your
calendar.
Icingly generates qualified appointments directly in your calendar — so you can focus 100% on your business.
We handle everything: the ads, the conversations, and the booking.
You just show up.
November
14 booked · 12 honored · 0 no-shows
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9
10
11
12
13
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15
16
10:30am Sarah K. · botox honored
2:00pm Marc D. · lip filler conf.
4:45pm Elise R. · skin assess. honored
§ 03 Four steps.
Four steps.
No surprises.
- 01
Targeted ads
We create and run targeted ads on Meta — Facebook and Instagram — on your behalf. We fund the spend ourselves.
- 02
Real conversations
Interested prospects flow into a real conversation via Messenger or Instagram DM. Not a generic form.
- 03
Qualification
Our trained agents engage with each prospect, answer questions, and qualify them against your ICP.
- 04
Booking
Qualified prospects are booked directly into your calendar as confirmed appointments. You just show up.
Lina · Icingly
replying for Lumen Aesthetic
live
Hey 👋 saw your ad. Curious about lip filler.
Hi! Happy to help. First time, or have you had treatments before?
First time. A bit nervous tbh.
Totally normal. Most clients feel that way the first time. Where are you based?
Austin, TX. Thursday afternoon could work.
Lumen has 2:00pm Thursday with their senior practitioner. Want me to lock it?
Yes please 🙏
📅 Booked · Thursday 2:00pm
§ 04 Forms collect
Conversations
Forms collect
strangers.
Conversations
close buyers.
By the time a prospect hits your calendar, they've spoken with a trained agent who answered their questions, addressed their hesitation, and confirmed they're a fit.
3.4×
show-up rate vs. forms
61%
honored appointments
convert to revenue
convert to revenue
§ 05 No subscriptions.
No subscriptions.
No clicks.
Just appointments.
Zero upfront cost.
We fund the ads ourselves. No media budget changes hands until appointments do. Our risk, not yours.
Pay for results only.
Fixed fee per honored appointment. Plus a commission on revenue we generate. Nothing else.
No online presence needed.
No website. No social media. No marketing team. We bring the funnel; you bring the chair.
Fully managed.
Ad creative, conversations, qualification, booking. We run the entire pipeline end to end.
§ 06 Pricing.
Pricing.
Two line items. That's it.
Fixed fee per honored appointment.
You only pay when a prospect actually shows up. No-shows, cancellations, ghosts — all on us.
- Confirmed in your calendar
- Pre-qualified by a real agent
- Counted only when they sit down with you
A percentage on what we bring.
A small percentage of revenue from clients we delivered. Our success is literally a function of yours.
- From your invoicing tool
- Paid only on revenue collected
- Industry-specific cap
- No subscription
- No ad budget to advance
- No risk
§ 07 If your business
If your business
depends on booked meetings,
we're built for you.
Med spasContractorsConsultantsReal estate agentsCoachesDental practicesHome servicesPersonal trainersAuto detailing+ many more
§ 08 Three things.
Three things.
That's the
whole onboarding.
- 01
Access to your existing FB / IG page.
If you have one. We'll create one in your name if you don't — no branding work required from your side.
- 02
Access to your invoicing tool.
So we can accurately track revenue from the appointments we deliver. Read-only — we never touch your books.
- 03
A shared communication channel.
A WhatsApp group, Slack channel, whatever you already use. For real-time coordination on edge cases.
This shared sheet is the only thing on your side. That's it. We handle everything else.
§ 09 The team behind
The team behind
your appointments.
Four operators with eight years building lead engines for service businesses. We launched Icingly because we were tired of watching good companies pay for clicks that never showed up.
The Icingly promise
You don't pay for
clicks,
impressions
or leads.
You pay for people sitting in front of you,
ready to buy.
§ 10 Answers,
Answers,
straight.
How do you handle no-shows?
No-shows are on us. An appointment is only billable once the prospect physically shows up. We absorb every cancellation, reschedule, or ghost — that's the whole point of the model.
How do you screen for serious buyers vs. tire-kickers?
Every prospect goes through a real conversation with a trained agent before booking — not a form. We confirm intent, budget range, timing, and fit against your ICP. The unqualified ones never touch your calendar.
How fast can we get started?
From signed contract to first qualified appointment, the median is 7 business days. Setup is light: we just need access to your FB/IG page, your invoicing tool, and a shared comms channel.
Do I keep ownership of the leads and contacts?
Yes. Every prospect becomes your contact, in your CRM, with full conversation history. Day one and after we part ways.
How is the revenue commission calculated and tracked?
A flat percentage of revenue actually collected from clients we delivered, reconciled monthly against your invoicing tool. The rate is industry-specific and disclosed in writing before you sign — no surprises.
What if I don't have a Facebook or Instagram page?
We'll set one up in your name with a minimal brand presence. No content strategy, no posting cadence required from you — the page exists to host the ads, nothing more.
Can I cancel anytime?
Yes — 30 days' notice. No minimum commitment after the first month. The revenue commission tail runs for 90 days on clients we already delivered, then stops.
§ 11
Ready to fill your
Ready to fill your
calendar?
A 25-minute discovery call. We learn your business, you learn our model, we tell you honestly whether you're a fit.
We were burning $4,600/mo on ads and getting twenty-two clients out of it. Switched to Icingly. Twelve honored appointments the first month. Eleven of them converted.
Dr. Sarah Mitchell
Founder · Lumen Aesthetic, Austin TX